The Impact of Cosmetic Brands towards Female Consumers Perception and Literature review

The Impact of Cosmetic Brands towards Female Consumers Perception and Behaviour - Literature review Example will be discussed in the study, the country and the world at large has undergone rapid modernization and growth with women becoming more involved in society, as well as an increasingly powerful movement among the younger women towards the sue of cosmetics in coping with cultural and social changes. These trends tend to put more emphasis on female appearance, particularly among educated women, which informs the choice of respondents between the ages of eighteen and forty (Chorlton,1988). The research study will also seek to enrich current literature, while also providing additional information about women in UK society to the cosmetics sector and other retailing sectors, as well. The information produced by this study should be of value to marketers in the identification of opportunities, which will ensure improved resource-use efficiency, especially in relation to the perceptions and buying behavior of consumers, such as selling and promotional efforts, product features, consumer targeting, and market segmentation. On this basis, this research paper will seek to pursue several objectives: The strategy used by brands that are well known in introducing product categories to the market can be referred to as brand extension attitude (TusÃŒÅ'kej & Podnar ,2010). Many companies use the strategy as a way of strengthening their brand equity and making it more influential. According to Alav & Zeynali (2013), an effective strategy for brand extension should strengthen the image and name of its parent brand. Brand extension also influences the consumer’s perceptions and attitudes favorable towards the extended brand (Sundaram & Webster ,2009). According to Berger (2011), a successful brand image will enhance the consumer’s ability to identify needs that can be satisfied by the brand, while also differentiating it from competitors and improving the probability of the consumer purchasing the product. By maintaining a favorable brand image, companies and their products, will

The Iranian Revolution and the Beginning of the Islamic Republic Research Paper

The Iranian Revolution and the Beginning of the Islamic Republic - Research Paper Example The paper also explores Khomeini as the leader of the revolution, especially his leadership skills and character. The discussion also spotlights some of his decisions that led the country into becoming an Islamic Republic. The paper will utilize, as a background, a number of academic terms studied throughout the semester such as authoritarianism, theocracy, leaders’ personality traits and characteristics and the various forms of repression engaged by governments. The discussion concentrates on both the events that caused the revolution and the revolution itself. It is widely clear about the aftermath of the revolution and what Iran has evolved into, but not too many people are aware of Khomeini’s reasoning and tactics that brought this change. This discussion utilizes political finding theory grounded in the tenet that if those agitating for a revolutionary movement failed to utilize or provide the appropriate opportunities when conditions were ripe, the revolution will fail. It thus follows that a revolution is shaped by essential political opportunities or effective actions made by the leaders. The Iranian revolution in 1979 managed to topple Shah’s absolute dynasty and replace it with a theocracy led by Ayatollah Khomeini. For the first time, the world saw the conception of a new structure of government; one modelled around the concept of wilayat I faqih, which revolves around the thought that everybody requires guardianship in the form of the rule or supervision by the leading Islamic Jurists. Revolutions, Islamic or otherwise, rarely live up on all their promises, and an external enemy can avail a practical diversion for the pressing internal problems. The Iranian revolution did not live up to the people’s expectations. The revolution may have produced a popular and widely accepted form of governance structure; nevertheless, it did not entirely overturn the old order. Although the Iranian revolution managed to topple Pahlavi dyn asty, traces of dictatorship were not entirely eliminated. Khomeini and the Mullahs ended up replacing one dictatorial regime with another. It was a shocking to millions of Iranians who had participated in the revolution in the anticipating that it would surrender more freedom. The ally revolutionaries such as secularists and leftists were equally suppressed by the new Islamic Republic government just as when under Shah’s Regime. The triumph or failure of social movements is principally affected by political opportunities. The political suppression of the Shah Regime led to the creation of a collective determination by inflating opposition against the Regime. Shah introduced changes too soon and radical opposition was inevitable to those who felt that their status quo was threatened. The fall of Shah Regime The root of the revolution can be traced back in part to preceding revolutions such as Persian Constitutional Revolution by liberalists and the White Revolution. It was a protest against what they regarded as efforts to modernise and westernize Iran (January 4). Despite the witnessed economic growth under Shah’s leadership, there was a lot of opposition to Mohammad Reza Shah absolutist monarchy. This antagonism particularly fuelled by the Regime’s military dictatorship and use of the secret police (America trained SAVAK police) to manage the country. Dissatisfaction was alive among the masses, especially arising from the violent crackdowns conducted by the regime (January 6). This in turn, had led to an

Analysing The Junk Food Generation English Language Essay

Analysing The Junk Food Generation English Language Essay Adults and children nowadays eat fast food without knowing its effects on the body and general health, therefore we shall realize the nutritional value of what we eat in order to understand whether we need it or not. In that paper I will talk about junk food discussing its history, reasons of rapid spread all around the world, its harmful effects, and the possible solution for that problem. Introduction: Fast food (Junk food) refers to food that is easily and quickly prepared, however, it refers mainly to the food that is prepared from precooked or preheated ingredients then packed and sold in stores or restaurants. In 1951 the word Fast food was first introduced in the Merriam-Webster dictionary. Junk or fast foods taste good and are rich in calories but they are of a very low nutritional value, Fast foods are usually rich in sugar, rich in fats or rich in salt. There are many examples of junk food such as Pizza, French Fries, Burgers, hotdogs, fried food, candy, ice cream, and soda pop. Other kinds of junk food are just like the imitation juice that you find nowadays in most of the markets, you may think it is healthy but the truth is that it has loads and loads of sugar, artificial flavors, and so little of the pure natural juice. Fast food has appeared in the world during Ancient Rome age, they sold wine and bread in the streets of the cities, also in the Far East noodles were prepared and sold while in the Middle East there were the flafel and the flatbread, Indians introduced dahi vada, vada pav, and panipuri. Although fast food is tasty and delicious, it has many disadvantages, people must nowadays be aware of those disadvantages, fast food has real damage on the human health, and the most important bad effects that the fast food may cause are obesity, high cholesterol level, cardiovascular disorders, and nutritional deficiencies. Actually fast food may not contain any nutritional benefits to the body because it usually contains harmful fats, carbohydrates, and cholesterol that dont provide the body with any useful energy. Consuming fast food is increasing in a very rapid way nowadays and that increase is cause mainly by 3 main reasons which are: Convenience: Since it is fast and we live our lives in a hurry nowadays, there is no time to prepare healthy and well prepared food. Ads: Advertisement is the Fast Food marketers weapon; they use anything possible to advertise including TV commercials, Radio stations, vending machines and internet pop-ups. Lack of discipline: and that is another important reason, and may be the most important one but I will talk about it in details later. Fast food is a real problem that has many horrible and sometimes fatal effects on people especially youth and children, in that paper I will discuss in details the effects of junk food on the individual, the society and the world. And I will also talk about the possible solutions for that problem. Body: The Junk food planet: People around the world are of different races, languages, borders, and religions; however, they may have the same problems, views, and tastes. Media devices have helped in uniting those things; it made the world as if it is just one small village. Our ancestors used to respect their planet, they took care of their health, and on the other hand we looked for Fast food. Nowadays everyone eats fast food, especially the new generation that loves and eats only the fast food. A lot of parents all around the world may give their kids sugary fast food in order to be hyperactive, and afterwards, their children complain and feel sick, therefore they take their children to doctors who will prescribe some medications that will cure the symptom not the cause, despite of not being in need to those medications if they just changed their diet. Reasons of the increased consumption of junk food: There are many reasons beyond the increased consumption of fast food around the world, the most common reasons are: Convenience: You wake up early in the morning with very little or no energy, even if you slept for the regular eight hours, you will still feel tired, you find no time to make breakfast then you say to yourself that you will just get something on your way to work, you stop by any supermarket and buy some doughnuts and a soft drink (e.g. Soda), you believe that the sugar in those products will give you power and energy, you work for about eight hours and then you find yourself hungry again, you are so tired, you dont want to bother yourself by making lunch so you order junk food again. In general, nowadays we live a very fast life; you have no time to cook healthy food so you choose the easier way which is the junk food even if it was lower in its nutritional value. Advertisements: Marketers of the junk food use every possible way to advertise, they use TV, Radio, and internet. Television is known to have a very powerful effect on people; therefore marketers use advertisements that reach the mind of a lot of consumers, because advertisements wash away our fears and suspects and give us another beautiful image and that is just what the marketers want. Most of the advertisements aim for the children, and it was reported food ads that appear during childrens T.V. programs are 25%, in India they are approximately 50% while in Pakistan they are 75%. Since 1980 there was an obvious increase in the childrens advertisements, they were used not only to affect the children then but to increase the future fast food consumption also; they targeted children because they know the influence that children may have on their parents, and to create loyal future consumers. Fast food marketers would do anything and would pay huge amounts of money in advertising especially for the children including games, contests and toys; they use cartoon and comics to advertise. For example, Burger King was the first to give the children free toys with their meals, in 1999 it was reported that Burger King featured more than 50,000,000 toys. The Sales of Burger King in the USA were doubled that year. Marketer used everything; they used movie stars, sports famous players, and pop singers. Pepsi used Pink, Britney Spears and Beyonce Knowles, while McDonalds used Justin Timberlake in their latest campaign Im lovin it they offered him $6,000,000. In conclusion, children are very important customers in the market because of the great effect they have on their parents, in the past mothers were more powerful than the market power, but those days are gone nowadays, it was reported that most of parents nowadays were influenced by their children mainly in their marketing decisions especially when it is related to food, therefore marketers need only to persuade the children, and wait for them to convince their parents. Lack of discipline: Nowadays, the new generation has a very weak personality, they didnt suffer the fears of wars, they have everything easy and available, thus they have no inner strength, they dont understand the value of life or health, they may know the consequences of eating a lot of fast food, and nevertheless they buy it because of lacking of discipline. Parents also became very weak; they try to be more friendly with their children, so they respond to every single demand, they feed them according to their desire not what is healthier for them and for their bodies. Effects of Junk food on health: Junk food has many bad effects on health, they include: Effects on blood pressure: Fast food contains high amounts of Na++ (Sodium) that lead to high blood pressure, it was stated that the adults body require only 1200-1500 milligram of sodium every day, so when you realize that the normal table salt contains about forty per cent sodium and that a teaspoon of salt may contain about 2400 milligram of sodium, and that high amounts of sodium leads certainly to high blood pressure, you will realize what risks fast food may lead to. Cholesterol: Junk food that contains meat contains bad cholesterol that has dangerous effects on the human body and general health, the accumulation of cholesterol molecules in arteries will result in their thickening and clogging that will in return result in congestion of blood vessels and will obstruct the normal blood flow which will lead to disorders in the blood pressure, and if the artery affected was one of those that carry blood to the heart, it will may lead to a heart attack, and in complicated cases it may cause heart failure. Trans Fats: Trans fats are considered to be the worst type of fats, and it is present in Junk food with high amounts, trans fat is very harmful because it reduces the levels of good cholesterol in addition to increasing the levels of bad cholesterol. It was reported that fast food contains 45 per cent of trans fats more than normal and well prepared food. Effects on the cardiovascular system and vascular function: About 40 per cent of children and 37 per cent of adults depend mainly on junk food in their lives, they have higher levels of fats, saturated fats, energy, soda drinks, and sodium, and on the other hand lower intake of milk, vegetables, fruit and essential vitamins such as C and A. Fast food consumption was proved to have bad effects on the CVS (Cardio Vascular System) in general because fast food lead to gaining weight and insulin resistance, and on the long term fast food causes disorders in the endothelial functions and marked increase in the oxidative stress, and as a further complication, both oxidative stress and endothelial dysfunction develop atherosclerosis, and this may end in cardiovascular failure and death. On the other hand well prepared meals such as the Mediterranean or the vegetarian food contain low unsaturated fats and higher content of vitamins therefore it may be considered a protective diet, for example when you take high doses of antioxidant vitamins (CE) they will prevent endothelial dysfunction. Obesity: It was stated by the Worldwatch Institute that the number of adults that have obesity nowadays are the same number of those who suffer from underweight. Children obesity has become epidemic in many countries, there are more than 17,000,000 children that are 5 years old suffer from obesity all around the world. Obesity causes many health complications, it causes both psychological and physical disorders, the prognosis is very poor with possible subsequent cardiovascular diseases, some kinds of cancer, and premature death. Other complications: Effects on energy: Fast food doesnt contain any or very low nutritional components, on the contrary, it is composed of harmful fats, cholesterol, and carbohydrates, therefore it doesnt provide your body with any energy, and body weakness. Low concentration: Fast food contains high levels of fat and oil that are difficult to be digested, so the body spends more amounts of enzymes and blood. That means that when you eat a lot of junk food, blood goes mainly you the intestine, therefore you may feel drowsy and lose concentration. Liver failure: Liver may get damaged due to the high amounts of salt, cholesterol, and fat that are present in most of the junk food. Diabetes Mellitus: Fast food may cause damage to pancreas and that may lead to insulin dependent diabetes mellitus. Junk food and the children of Egypt: In Egypt mothers chose the easiest way to feed their children nowadays, they feed their own kids pizza and soda without knowing that this junk food is very harmful for them, it was reported by a physician at el Qasr Al-Aini hospital that about 7 kids were being treated from apnea in just 3 months, Apnea is a sleeping disorder that happens when fats block the pulmonary air paths, that means that those kids were choking by their own fat. Children of Egypt today drink soda more than milk, and it was reported that 10% of male teenagers from thirteen to eighteen years old drink about 7 cans of soda daily, while 10% of the females may drink about 5 daily, however, soda has horrible effects on the body where it causes bone weakness and osteoporosis. Recommendations: Ban junk food advertising for kids under twelve years old. (Sweden has done this already, so it is possible) Decrease the number of the fast food advertisements during the kids shows and programmes.(South Korea limited the Ads number to 10%) Health messages in kids shows and Ads Eat well prepared home-made food. Avoid junk food specially French fries Soda drinks Breakfast cereals Pizza White bread Donuts Chocolates and candies Decaffeinated coffee Ice cream Conclusion Junk food consumption has increased nowadays; both developing and developed countries suffer from this problem. The main reason for the increased consumption of fast food especially among our kids is the advertisements; however, we bear high responsibility also, because we let them eat what they want to eat with no restrictions even if it was harmful for their health and bodies. Fast food has many horrible effects on the human body such as weakness, loss of energy, loss of concentration, obesity, cardiovascular disorders, osteoporosis, diabetes mellitus, apnea, liver diseases, and high blood pressure Children in Egypt today depend on junk food as their main source of nutrition, and that must be prevented by the parents and shown in the children programmes if we want to get a healthy and a strong new generation.

Geothermal Energy Essay -- Power Fuel Renewable Resource Global Warmin

Geothermal Energy: The Answer to the Energy Problem? Abstract: The global community is currently searching for new sources of energy that are not detrimental to the environment, that are cost effective, and that will be able to provide for the current and future demand for energy. Geothermal energy is one of the promising alternatives to fossil fuels because it releases no toxic or greenhouse gas emissions, its current cost is decreasing yearly, and it is a continuous source of energy. It is a clean and efficient energy source that has the capabilities to provide for a majority of the power used in the residential, commercial, industrial, and electric power sectors. This paper will examine the current and most efficient methods of mass producing geothermal energy, its cost effectiveness, environmental impact of production, the amount of power it can produce, and will determine if geothermal energy could be the answer to the world’s energy problem Introduction: The United States is faced with a major problem: finding new energy s ources that would not release pollutants released in the atmosphere. The search has been fruitful, with great development in solar, and wind technologies, but they remain much too expensive to mass produce and both have sporadic productions of energy due to a heavy reliance on the weather. Yet this search has also resulted in the growth and success of geothermal energy, which provides a continuous stream of heat energy from within the Earth. The geothermal field is quickly growing, making this renewable energy source a competitor amongst fossil fuels and a great hope for the future. Background: Geothermal energy is heat from within the Earth. This heat energy is either steam or hot water that collects ... ...hermal Power Production Jan 16 2008, Mark A. Taylor http://www.geoenergy.org/publications/reports/Geothermal_Production_and_Development_Update_January_16_2008.html -The State of Geothermal Subsurface Technology Part1, November 2007, Mark A. Taylor -http://www.geo-energy.org/aboutGE/basics.asp -US Department of Energy: Geothermal Power Plants http://www1.eere.energy.gov/geothermal/powerplants.html -Energy Information Association http://www.eia.doe.gov/kids/energyfacts/sources/grothermal.html -US energy consumption Data tables http://www.eia.doe.gov/cneaf/solar.renwables/page/rea_data/rea.pdf -Geothermal Power- Energy America -http://www.energyamericaini.com/index.php/geo_power/ -National Geothermal Collaborative -Common Questions about Geothermal Energy http://www.geocollaborative.org/publications/common_questions_About_Geothermal_energy.pdf

The Bully

Billy Wheeler seemed to be a very removed pupil. To his teachers and fellow pupils he seemed withdrawn. He had few friends, with the exception of Richard Head, who himself was seemingly secluded from other pupils. But not in the extreme, like Billy. Richard had some other friends including two twins, Ben and Ilene D' Oveur. Billy was often problematic towards his teachers as he was always in trouble. Whenever any incident arose, Billy was either at the scene of the trouble or it was just assumed that he was the cause of it. Due to his unacceptable behaviour and the lies he told in excuse, teachers for a long period of time concluded that Billy was a handful. They often believed the reason of this to be problems at home. It wasn't until a series of unexplainable events occurred in which Billy was involved but could not be blamed for and similarly neither could any of the other pupils, that everybody began to question this belief. The day everybody began to question all his or her explanations for Billy's behaviour began fairly normally, as the bell for first registration rang. As normal everyone rushed in from outside, knocking Billy to the floor as they went. This was a regular occurrence at St Birtrude's Academy, so as normal Billy just stood up and began limping towards his form room. When Billy arrived he slumped down into his normal seat at the front of the class and prepared himself for a long and ordinary day of endless insults. Registration seemed to drag on and Mrs Banks, his form mistress' voice droned on infinitely in the background. Finally after what seemed like hours the bell for first lesson rang. Mrs Banks kept Billy behind because he seemed troubled and when he finally entered the corridor it was deserted. As he walked to his next class he felt a sharp shove. â€Å"Thud† a door slammed behind poor Billy Wheeler followed by the turning of a key in the lock. He turned to realise he had been locked in a dark cupboard some where near the year seven classrooms. Billy reached his hand up his back to rub two sore areas that the rough shove had inflicted. After soothing this pained area he began to shout and thump on the door at which time he came to notice what sounded like a held back chuckle. Billy began to thump and shout louder with no effect. After about one minute of what seemed to Billy as pointless actions, he stopped and found an old rusty bucket to sit on. After about twenty minutes or what seemed to Billy as an hour, he heard footsteps walking past the locked broom cupboard and he started to thud on the locked door. The footsteps stopped and began to get louder as if approaching the locked door. Billy heard the turn of a key and the door was yanked open. There stood young Miss Gladwell, the Deputy Head, looking displeased. â€Å"What happened here Billy?† she solicited. â€Å"Some one pushed me in and locked the door.† â€Å"That's impossible only teachers and cleaners have a key to in here, and I doubt very much one of them locked you in!† â€Å"I swear,† protested Billy, â€Å"Well that's rather odd!† exclaimed Miss Gladwell. As she had no explanation as to why Billy had come to be in the cupboard, she could not continue any further and had no choice but to let Billy go, as the bell for break-time sounded. This event troubled Miss Gladwell and she decided to consult the other teachers on this matter. However she received few suggestions because all the teachers never received an image of Billy being bullied. She decided that she should further consult with Billy to see who else was involved. Meanwhile after the event Billy went to his only friend, Richard for advice. â€Å"I don't know what to do, who could it be, I didn't even see them!† Billy gasped, as he quickly explained what had happened and all his fears in one breath. Richard looked puzzled as he tried to understand his distressed friend. â€Å"Did you see anything at all?† he questioned, â€Å"No but he seemed too strong for a child!† â€Å"Then who could it be?† Billy, who now was sitting down, went into deep thought. As he was doing so a voice from behind startled him, â€Å"It could be one of the older kids,† suggested Ben, this was closely followed by â€Å"No they would've been at lessons† argued Ilene as the twins appeared from behind a bush. â€Å"Then who could it be!† shouted Billy as he grew increasingly frustrated. â€Å"I bet it was one of the teachers,† said Ben, â€Å"Or even the Head Master† joked Ilene, as everyone began to chuckle. Suddenly everyone but Billy stopped laughing â€Å"The Head that could be it† he said in mid-laugh. Then he stopped as he came to realise the Head Master was towering behind him. â€Å"I would like to see you in my office Mr Wheeler, NOW!† Billy stood in the large, dark, burgundy space, which was more commonly known as Mr Ashton's, the Head Master, office. â€Å"I hear you've finally figured out who's behind your torment Billy.† â€Å"Not†¦Ã¢â‚¬  Billy suddenly froze as he realised the truth, he tried to back away but found he could not move. â€Å"You mean†¦. You†¦

Internal and external environment Essay

Introduction Internal and external environment of each company is a concept of poles apart. The knowledge of human is influenced by various factors that are surrounding the environment in which that an individual is placed. A continuous and steady improvement is the order of the day for increasing the human efficiency in working environment. â€Å"THE modern business man is the true heir of the old magicians. Every thing he touches seems to increase ten or a hundredfold in value and usefulness. All the old methods, old tools, old instruments have yielded to his transforming spell or else been discarded for new and more effective substitutes. In a thousand industries the profits of to-day are wrung from the wastes or unconsidered trifles of yesterday†(Scott, Walter Dill, 1998 Increasing Human Efficiency in Business, Chap. I. pg. 1) The era of computerization is system based approach at every level of working, whether it is in business, management, information technology or any industrial and social sector. The adherence to system has been fruitful in all aspects and also in locating the risk areas that can be monitored to avoid such risks with appropriate standards of management techniques and tools. Definition of system and Manager’s adoption of principles of system A â€Å"system† is defined as â€Å"an organized, unitary whole composed of two or more interdependent parts (subsystems) where the whole contains identifiable boundaries from its environment (suprasystem). † The practice of system is based on system principles and methods which are to be understood by a manager are : (1) Define company as a system (2) Establish system objectives (performance criteria) (3) Identify wider systems (environment). (4) Create formal subsystems (including a humanistic, psychosocial subsystem (5) Integrate the subsystems with the whole system (if not the subsystems themselves, whatever interrelates them with other subsystems. There are various aspects that are co-related with systems approach in terms of management of external and internal environment and how management theory is applicable in legal matters and what is the status of manager in communication in solving complex issues that arise from time to time in both external and internal environment. This is another way of stating that a manager has to be dynamically competitive and work advantageously in both environments with the prop of system theory. Systems theory as prescribed above, requires a complete in-depth understanding about working of a company apart from day to day analysis of performance within and outside environment of a company. The tools that are effective in measuring and managing the affairs of a company are viz., time management, risk management, supply chain management, team management, customer relation management, operation management, management of information systems, decision supportive systems and organizational behavior. A continuous persisting efforts of a manager produces emergence of new ideas and strategies apart from assisting in identifying key areas of a problem. It can also be stated that problems produce some of the best systematic ideas that are recognized as best strategies in the long term for the benefit and growth of a company. †And while the body is confined to one planet, along which it creeps with pain and difficulty; the thought can in an instant transport us into the most distant regions of the universe; or even beyond the universe, into the unbounded chaos, where nature is supposed to lie in total confusion. What never was seen, or heard of, may yet be conceived; nor is any thing beyond the power of thought, except what implies an absolute contradiction†. â€Å"But though our thought seems to possess this unbounded liberty, we shall find, upon a nearer examination, that it is really confined within very narrow limits, and that all this creative power of the mind amounts to no more than the faculty of compounding, transposing, augmenting, or diminishing the materials afforded us by the senses and experience†(Raleigh, N. C Alex Catalogue, An Enquiry concerning Human understanding, Sec. II. The origin of ideas, pg. 11) Ideas are the final output of thinking process, which has to undergo a brain storming session, group discussion and after several workshops, a company launches a new product.